New BlackBerry Style 9670

BlackBerry and style go mutually something like Razor scooters and cool, which is to speak, they don’t. RIM may have perfected a directly-laced design that goes well with two-piece suits, polo’s and khakis, but creativity, fashion and style are not words naturally associated with the brand. The company attempts to break that mold with the resolutely named Style, a BlackBerry that discards business aspirations for a dress-down design destined for denim. But can the brand that started as a status symbol for the business elite ever be cool?

Short of this reengineered chassis, the Style’s guts very much look like the rest of the BlackBerry line, with a 5-mp camera with flash that also shoots VGA video, a 2.7-inch internal screen,GPS , 3G, Wi-Fi, an optical track pad in place of the old scroll ball, and a microSD slot that handles cards up to 32GB.